Privacy Policy

Last updated: 25 October 2025

Urban Alchemism (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.alchemism.uk, shop with us, or engage with our services.

1. Who We Are

Urban Alchemism is a creative lifestyle brand based in Brighton & Eastbourne, UK. We operate clothing collections, creative design services (Cre8tive Inc), and a record label (Beat Junction Records).

For data protection purposes, we are the Data Controller of your personal data.

You can contact us at:
📧 Email: info@alchemism.uk
📞 Phone: 07450 594507
📍 Address: 19 Enys Rd, Eastbourne, BN21 2DG, United Kingdom

2. What Data We Collect

We may collect and process the following types of information:

Personal identifiers: name, email address, phone number, billing/shipping address.

Account details: login, password (encrypted), order history.

Payment details: securely processed by our payment providers (we never store card details).

Technical data: IP address, browser type, device info, cookies.

Marketing preferences: newsletter sign-ups, opt-ins for updates.

Creative service info: project briefs, client contact details.

3. How We Use Your Data

We use your personal data to:

Process and deliver orders.

Provide customer support.

Send updates, newsletters, and promotions (if you’ve opted in).

Improve our website, store, and services.

Meet our legal and tax obligations.

Protect against fraud or misuse of our services.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract: to process your purchases and provide services.

Consent: when you opt into newsletters or marketing.

Legal obligation: to comply with HMRC, tax, and business laws.

Legitimate interest: to improve our website, products, and user experience.

5. Sharing Your Data

We may share your data with:

Payment processors (e.g., Stripe, PayPal).

Delivery companies (e.g., Royal Mail, courier services).

Print-on-demand partners (e.g., Printful, Amazon).

Analytics/marketing tools (e.g., Google Analytics, social platforms).

Legal authorities if required by law.

We never sell your data to third parties.

6. Cookies & Tracking

We use cookies to improve your browsing experience, show relevant ads, and understand site performance.
You can manage cookies via your browser or through our consent tool.

7. Data Retention

We keep your personal data only as long as necessary:

Orders: up to 7 years (for tax/legal reasons).

Marketing data: until you unsubscribe.

Account data: until you delete your account.

8. Your Rights

Under UK GDPR you have the right to:

Access your data.

Correct inaccurate data.

Request deletion (“right to be forgotten”).

Restrict or object to processing.

Data portability (receive your data in a usable format).

Withdraw consent at any time.

To exercise these rights, contact us at info@alchemism.uk.

9. International Transfers

If we transfer data outside the UK/EEA (e.g., to US service providers), we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

10. Security

We take appropriate technical and organisational measures to secure your data, including encryption, SSL, and restricted access.

11. Updates to this Policy

We may update this policy from time to time. Any changes will be posted on this page with the new “Last updated” date.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:

📧 Email: info@alchemism.uk
📞 Phone: 07450 594507
📍 Address: 19 Enys Rd, Eastbourne, BN21 2DG, United Kingdom

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk.